Founded in 1975, Asolo has spent 50 years leading the way in the trekking footwear market, blending innovation with deep-rooted tradition. A milestone made unforgettable by the people who’ve walked this path with us.  

To mark its 50th anniversary, Asolo had the pleasure of hosting its distributors in Italy for the International Sales Meeting on May 15th. 

The Asolo Team had the pleasure of convening with 22 international distributors and Italian agents, representing close to 35 countries in which the brand is present and valued. The meeting focused on both current and upcoming challenges, and featured the exclusive preview of the Spring-Summer 2026 collection.

Luca Zanatta, Asolo CEO, introduced the meeting: “It is with great pleasure and pride that I welcome you all here in this beautiful corner of the world that has always inspired our commitment to excellence. 

We are especially excited to welcome our new distributors, who are joining the Asolo family for the first time: we look forward to building lasting relationships with you and working together to bring our shared vision to new markets. 
We would also like to take a moment to recognize and thank those distributors and agents who have been with us for more than 30 years: their loyalty, passion and partnership have played a critical role in our journey.

This year’s meeting is particularly meaningful, as we are proud to celebrate the 50th anniversary of Asolo’s founding a remarkable milestone in the life on any company. Nearly 30 of those years have been under our ownership, and during that time, we have faced challenges, celebrated achievements and continued to grow, thanks to your dedication and trust. Our goal for the upcoming future is to keep delivering high-quality products to our customers, just as we’ve always done throughout Asolo’s long history.”