ASOLO TO SET UP NEW SUBSIDIARY IN THE UK

Nervesa della Battaglia 1st March 2023

Following the success of the other two subsidiaries Asolo USA settled in 1999 and Asolo GmbH settled since 2016, Asolo have decided that they wish to engage in a closer relationship with their customers in one of the most important European market by setting up their own UK sales operations.

Asolo established with effect 1st of March 2023 an Asolo Footwear UK Ltd company based in Penrith and have hired a highly experienced UK Market Manager, Jez Portman who is taking over the successful work achieved by Peter Rostron who will support during the transition.
Jez joins with over 30 years of experience in the Outdoor Market, from retail buying to area sales management bringing a wealth of knowledge and passion for outdoor footwear.

Commenting on the appointment, Luca Zanatta CEO and co-owner of Asolo said “We are delighted to have appointed Jez as our General Manager for the UK and Ireland market. He has a strong experience in outdoor products. We look forward to having a long and successful relationship with him as we build Asolo in the UK and Ireland to match the outstanding success we have with Asolo in the USA and in main land Europe. We would also like to thank Peter who have done a great job for Asolo over the last 3 years and we wish him every success for the future”.

Jez Portman said: “I am delighted to be joining Asolo at an exciting time for them in the UK market. I have known and worn the brand since the early 1990's and have always been impressed by the quality, innovation and design. I am looking forward to developing the sales and service to UK specialist retailers over the next few years, and helping Asolo become a leading outdoor footwear brand in the UK market”.